"Scaling a startup: From MVP to a full-fledged product"
Master Сlass
Event Format
3 sessions, each of 2-3 hours, with practical tasks and interactive discussions.
Viacheslav Stolovitskii is the CEO of Sigmamobi, a mobile marketing and traffic management company. With a background in technology, he has led major projects that have influenced both his company and the industry. At Sigmamobi, Viacheslav developed the Sigma Platform for affiliate marketing and implemented systems to improve data control and processing. He focuses on leveraging technologies like AI and big data to reduce costs and increase revenue. Viacheslav manages both strategic and technical aspects of the company, has experience in international collaborations, and mentors aspiring professionals. He is interested in participating in initiatives like the Hackathon Raptor Fellowship to share his expertise in innovation and creative problem-solving.
From Idea to MVP
Session goal:
Teach participants how to effectively turn ideas into a working minimal product that can be tested on the market. Review key aspects of building an MVP and how to avoid common mistakes during the development phase.
Teach participants how to effectively turn ideas into a working minimal product that can be tested on the market. Review key aspects of building an MVP and how to avoid common mistakes during the development phase.
Session 1
- What is an MVP and how to interpret it correctly in the context of startups.
- Why MVP is important for minimizing risks and costs in the initial stages.
- Examples of successful MVPs that have led to big products.
- Mistakes in understanding MVP: what not to do (for example, avoiding overcomplicated functions).
1. Introduction to the MVP concept
Session plan:
Key questions:
- How to balance quality and minimal functionality?
- How do I choose key features for MVP?
- When should we move to scaling?
- Lean Startup and Agile development methods.
- Tools for rapid prototyping (for example, Figma for UI/UX, Bubble for no-code solutions).
- Product roadmap development: how to set priorities for an MVP.
- Use the "Build-Measure-Learn" principle to improve the product.
2. MVP development approaches and methods
- Group task: Participants are divided into teams and develop an MVP concept for the proposed idea.
- Identify key features that should be included in the MVP.
- Discussion of the proposed MVPs, feedback from Vyacheslav and the participants.
3. Practical part
- What is considered a successful MVP?
- When should we move on to the next stage — development of the full version of the product?
4. Summary and questions
Participants will gain a clear understanding of how to start with an idea and develop an MVP with minimal cost and maximum benefit.
Session Result
Scaling the product from an MVP to a full-fledged solution
Session goal:
Teach participants the principles and methodologies that allow them to effectively scale the product beyond the MVP stage, and how to prepare the product for an increase in the number of users and complex workloads.
Teach participants the principles and methodologies that allow them to effectively scale the product beyond the MVP stage, and how to prepare the product for an increase in the number of users and complex workloads.
Session 2
- Analysis of the scaling process: when the product is ready for the next step.
- Technical and organizational challenges when scaling.
- Building a product architecture that can withstand growth (moving from a monolith to microservices).
- Support for product flexibility and adaptability at the scaling stage.
1. From MVP to full-fledged product
- Analytics as a basis for decision-making: which metrics are important at the growth stage.
- Tools for data collection and analysis (Google Analytics, Amplitude, Mixpanel).
- How to use data correctly to improve the product and user experience.
2. Data roles in the scaling process
Session plan:
- How to properly allocate resources for product scaling.
- Principles of process automation to minimize errors and speed up development.
- Interaction with teams: how to coordinate the efforts of different departments (product, marketing, sales) at the stage of scaling.
3. Optimize processes and resources
- Case stages: Participants analyze several real-world examples of product scaling (without linking to Vyacheslav's projects).
- Participants are working on a scaling plan for their MVPs.
- Develop a product architecture that can support user growth.
4. Practical part
- When and how should you review the product architecture?
- What steps are important for sustainable growth?
5. Summary and questions
Participants will learn how to plan and implement the scaling process, avoiding common mistakes such as premature scaling or incorrect resource allocation.
Session Result
Lean Startup Principles for Minimizing Risks and Costs
Session goal:
Show how to minimize costs and risks at all stages of a startup, using the principles of Lean Startup. Figure out how to use flexibility and iteration to quickly test hypotheses and adapt the product.
Show how to minimize costs and risks at all stages of a startup, using the principles of Lean Startup. Figure out how to use flexibility and iteration to quickly test hypotheses and adapt the product.
Session 3
- What is an MVP and how to interpret it correctly in the context of startups.
- Why MVP is important for minimizing risks and costs in the initial stages.
- Examples of successful MVPs that have led to big products.
- Mistakes in understanding MVP: what not to do (for example, avoiding overcomplicated functions).
1. Introduction to Lean Startup
Session plan:
Key points:
- Why is iterative development and fast feedback from users important?
- How do I determine the minimum required set of features for the next version of the product?
- How to correctly test hypotheses before launching a product.
- How to work with metrics to assess real demand and eliminate uncertainty.
- Use early user feedback to improve the product.
2. Minimizing risks in a startup
- How to minimize development and marketing costs in the early stages.
- Methods for effectively using small budgets to attract first-time users.
- How to optimize advertising costs using A/B tests and hypothesis validation.
3. Lean approach to costs
- Real-world cases: Participants develop a hypothesis testing plan for their product using Lean Startup principles.
- Discussion of strategies for attracting first users with minimal costs.
4. Practical part
- How can I continue working in Lean mode even when scaling?
- How can I adapt my strategy if the market or conditions change?
5. Summary and questions
Participants will be able to apply Lean Startup to optimize their product development and marketing processes, minimizing costs and risks.
Session Result
